Rome, July 22 (askanews) – Deliveroo, to observe and better
analyze the evolution of this specific market segment, in collaboration with
Sistema Gelato, leader in strategic consultancy for the ice cream supply chain,
launches the first “Gelato-Delivery” Observatory. A container capable not only
of telling and analyzing consumer trends and habits, but a “place” for the
sharing of experiences and know-how for sector professionals and professionals.
“The need to give life to this observatory stems first of
all from the numbers – explains Matteo Sarzana, General Manager Deliveroo Italy
-. From January to May, in the midst of the lockdown, ice cream experienced a
growth in orders on our platform of 350 It is therefore a segment of great
interest which we want to contribute to by supporting our partner ice cream
shops in a development path of which this Observatory wants to be the
protagonist and leader “.
“Delivery is acquiring an increasingly important role in ice
cream parlor – declares Antonio Verga Falzacappa, Founder of Sistema Gelato -.
Deliveroo’s, in particular, a highly appreciated service – he adds – which
allows it to intercept new customers, supports sales in the segment hourly
after dinner and in the low season, seasonally consuming consumption. Product
and packaging will find ad hoc variations that the Observatory will not fail to
monitor in the interest of professionals in the sector “.
Orders and ice cream shops on the platform are growing:
there are 1,100 ice cream parlors to date on Deliveroo. A figure that is the
result of an 18% growth, in the last year, of ice cream shops that have decided
to rely on Deliveroo to reach new consumers and increase their turnover. In
parallel, orders have also grown in the last year. In May 2020, compared to May
2019, the increase in orders of ice cream on Deliveroo was 215%.
From the beginning of the year to May, the trend of ice
cream orders has grown by 350%. An increase that has gone through the entire
lockdown period, confirming that the Italians at home, thanks to food delivery,
have also found moments of normalcy and a new habit of consumption mainly
linked, in the past, to the outside thanks to food delivery. -home.